Specialist tech PR & content Without the Agency Overhead
Most tech comms is indistinguishable
Same narratives, same media targets, same recycled angles - while the landscape that used to carry those stories gets smaller every quarter.
I help tech companies think and communicate differently: with clarity, creativity, and the strategic edge to own their category rather than compete for scraps in it.
The same playbook isn't working anymore
The media landscape has contracted. Journalists are fewer, more sceptical, and shorter on time. AI has handed everyone the ability to produce content at scale, which means the signal-to-noise ratio has collapsed. And yet most tech companies are still running the same playbook - press releases, product announcements, reactive coverage - and wondering why they’re invisible. I work with tech companies that are ready to do something different.
That means building narratives that stake a claim, not just describe a product. Positioning executives as genuine authorities, not just quote machines. Getting ahead of the AI conversation in your category before a competitor defines it for you. And treating comms as a commercial function - something that builds pipeline, protects reputation, and gives your board something worth reporting.
What I do
90-Day Comms Sprint
From insight to execution
AI Search Visibility
The new rules for being found
Launch Momentum System
Make your launch unmissable
Authority Engine
CEO & executive profiling
Narrative Control
Shaping how the market understands
Recent Work
Brand Awareness & Market Expansion - US, UK, DACH
Took a Dutch enterprise asset management (EAM software company largely unknown outside its home market and built the earned media, executive profile and AI search presence to support serious international expansion, and transition to an AI-led organisation.
Client
Ultimo
In the first year:
x10 coverage increase
20 byline placements
5 awards won
“When I stepped into my first CMO role, I needed a strategic advisor who could help us level up quickly. Natalie was my first call. I needed someone who could quickly assess where our brand stood, diagnose what needed to change, and help shape a brand & communications strategy aligned with where the business was going.Natalie sees the whole system. She understands how positioning influences pipeline, how strategic messaging drives tier-one media coverage, and how content translates into measurable SEO and GEO performance. Under her guidance, we increased earned media coverage more than tenfold and saw meaningful improvements in our search visibility.She brings clarity to complexity and elevates the thinking of everyone around her. Natalie is not an external consultant who drops in and disappears. She operates as a true extension of the team, and she has my complete confidence.Natalie is a connector of dots, of big-picture narrative to commercial outcomes, of brand decisions to pipeline impact. She has become a deeply trusted extension of our marketing team, and I would recommend her without hesitation to any executive serious about building a category-leading brand.”Lyndsey Rojas, Chief Marketing Officer, Ultimo